SAP’s annual partner awards are out, and while the press releases focus on deal volumes and customer success stories, we’re reading between the lines. In our experience, these awards are a reliable leading indicator of where SAP talent will flow next.
Why This Matters for Hiring
Award-winning partners don’t stay quiet about their recognition — and nor should they. But what follows is predictable: a surge in hiring activity as these firms capitalise on their momentum, and a corresponding spike in candidates looking to join winning teams.
For our clients in the DACH region, this creates both opportunity and competition. The partners being recognised have typically invested heavily in specific solution areas — whether that’s S/4HANA migrations, industry cloud, or AI-powered implementations. That investment extends to their people, which means they’re actively building teams with precisely the skills that are hardest to find.
What We’re Watching
From our SAP practice, we see a clear pattern: consultants at award-winning firms become more visible to the market, but they also become more selective. They know their value has increased. For organisations looking to attract this calibre of talent, timing and positioning matter more than ever.
We’re also seeing mid-tier partners respond aggressively, often offering faster progression and more client exposure to compete for the same candidates. This creates interesting options for passive talent who might not have considered a move otherwise.
The awards themselves won’t reshape the market overnight. But they’re a useful signal — and in a talent landscape where the best SAP professionals are rarely actively looking, signals are what we build our approach around.
Prompted by reporting from SAP News Centre.