From Strategy to Readiness: SAP Launches Defense Innovation Hub to Strengthen Digital Resilience in Security and Defense
MUNICH — SAP SE (NYSE: SAP) today opened its defense innovation hub in Munich, Germany, underscoring its long-term commitment to strengthening digital readiness as a core element of modern defense capability. This comes at a time of growing geopolitical pressure, hybrid threats and rising demands for interoperability. Maintain mission readiness using intelligent solutions for ERP […]
SAP Introduces Demo Data Personalization Add-On for SAP Demo Environment 2.0
In a sales cycle where every conversation counts, the quality of a demo can shape the direction of a deal. Buyers expect to see their world reflected back to them—their language, their metrics, their industry reality—not a one-size-fits-all scenario. Yet tailoring demos traditionally requires time, coordination, and changes that risk impacting complex landscapes. That is […]
5 Reasons Customer-Specific AI Will Outperform Generic AI in 2026
As enterprises move deeper into large-scale AI adoption, the conversation is shifting from experimentation to impact. Leaders are looking for outcomes they can trust, decisions that are consistent, and experiences that truly work for customers. In 2026, AI earns its place when it is anchored in the realities of the business, shaped by enterprise data, […]
SAP Named a Leader in the 2026 Gartner® Magic Quadrant™ for Personalization Engines
SAP has been recognized as a Leader in the 2026 Gartner Magic Quadrant for Personalization Engines for the seventh time in a row. We believe this recognition reflects the continued momentum of SAP Engagement Cloud in helping enterprises orchestrate real‑time, AI‑powered engagement at a global scale, connecting data, channels, and experiences to drive measurable business […]
AI, Sustainability, and the New Blueprint for Supply Chain Resilience in 2026
As we enter 2026, volatility and uncertainty have accelerated rather than eased, which puts additional pressure on global supply chains. At the same time, we are hearing from so many of our customers that technology is no longer just part of the supply chain story, but the solution to some of its toughest challenges. From […]
SAP Builds AI Into the Core of Retail at NRF 2026
Embedded AI streamlines planning, operations, fulfillment and commerce to help retailers scale with speed, resilience and loyalty NEW YORK — SAP SE (NYSE: SAP) today announced a new generation of AI-enhanced retail innovations at NRF 2026: Retail’s Big Show. SAP at NRF 2026: Retail’s Big Show SAP continues to infuse AI into the DNA of […]
For Retailers, Agentic Commerce Is Here
The clear message for retailers attending National Retail Federation’s 2026 Big Show in New York last week was that they need to urgently address the challenge brought about by the rapid adoption of generative AI tools by consumers and update their back-office and data systems if they are to thrive in the agentic commerce era. […]
SAP Is a Leader in the 2025 Gartner® Magic Quadrant™ for Configure, Price, and Quote Application Suites
We are pleased to share that for the eighth consecutive year, Gartner has named SAP a Leader in its Magic Quadrant for Configure, Price, and Quote Application Suites. SAP CPQ enables organizations—however complex, across however many channels, and regardless of which CRM they run—to produce quick and accurate quotes, accommodating the most advanced configuration and pricing requirements, resulting in a better sales experience […]
AI in Healthcare: SAP and Fresenius Accelerate Digital Healthcare Delivery
WALLDORF — SAP SE (NYSE: SAP) and Fresenius today announced that both companies intend to enter a strategic partnership to accelerate innovation for stronger digital healthcare delivery. Create tangible value across every part of your business with AI from SAP Together, the companies plan to create the digital backbone for a sovereign, interoperable and AI-supported […]
Redefining the Path to Loyalty-Led Growth with SAP Order Management Services
Just two years ago at NRF, SAP introduced SAP Order Management Services, a cloud-native, composable, and modular order management solution designed to help unify data and processes for orders, inventory, POS transactions, and fulfillment management across all channels. Since the launch, SAP Order Management Services has empowered organizations to streamline operations for increased efficiency, reduced […]