{"id":1538,"date":"2026-02-20T07:09:17","date_gmt":"2026-02-20T07:09:17","guid":{"rendered":"https:\/\/wolfjansen.com\/sap-renames-sap-emarsys-solution-to-sap-engagement-cloud-advancing-its-enterprise-engagement-strategy\/"},"modified":"2026-02-20T07:09:17","modified_gmt":"2026-02-20T07:09:17","slug":"sap-renames-sap-emarsys-solution-to-sap-engagement-cloud-advancing-its-enterprise-engagement-strategy","status":"publish","type":"post","link":"https:\/\/wolfjansen.com\/de\/sap-renames-sap-emarsys-solution-to-sap-engagement-cloud-advancing-its-enterprise-engagement-strategy\/","title":{"rendered":"SAP benennt SAP-Emarsys-L\u00f6sung in SAP Engagement Cloud um und treibt damit seine Enterprise Engagement-Strategie voran"},"content":{"rendered":"
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WALLDORF<\/em><\/strong> \u2014 SAP SE<\/a> (NYSE: SAP) gab heute die Umbenennung der SAP Emarsys-L\u00f6sung in SAP Engagement Cloud<\/strong><\/a> Dies spiegelt die Strategie der SAP wider, Engagement zu einer zentralen Unternehmensfunktion f\u00fcr das gesamte SAP-Portfolio zu machen.<\/p>\n

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Personalisiertes, KI-gesteuertes Engagement auf Basis von SAP Business Data Cloud<\/p>\n<\/div>\n<\/div>\n

SAP wird im Gartner\u00ae Magic Quadrant\u2122 f\u00fcr Personalization Engines f\u00fcr 2026 anerkannt. SAP Engagement Cloud bringt nun das bew\u00e4hrte Unternehmens-Backbone von SAP in das Kundenerlebnis ein und erm\u00f6glicht es Unternehmen, Kundenwissen und betriebliche Abl\u00e4ufe in Echtzeit zu verbinden. Die L\u00f6sung baut auf marktf\u00fchrenden Personalisierungsfunktionen auf.<\/p>\n

SAP Engagement Cloud beinhaltet auch KI-gest\u00fctzte Erkenntnisse, um eine verantwortungsvolle und effiziente Skalierung des personalisierten Engagements zu unterst\u00fctzen.<\/p>\n

Im Rahmen dieser Entwicklung k\u00fcndigte SAP auch die SAP Engagement Cloud, Enterprise Edition, an, die erweiterte Funktionen f\u00fcr die Verwaltung, Steuerung und Kontrolle von Inhalten und Daten f\u00fcr Unternehmen bietet, die \u00fcber mehrere Marken, Regionen und Teams hinweg t\u00e4tig sind.<\/p>\n

\u201cDieser Ansatz hilft Unternehmen, Konsistenz, Compliance und Markenstandards weltweit aufrechtzuerhalten, was im Zeitalter von KI-Entscheidungen und Automatisierung immer wichtiger wird, und gleichzeitig auf lokale Bed\u00fcrfnisse einzugehen\u201d, sagt Joanna Milliken, Head of SAP Engagement Cloud.<\/p>\n

So kann beispielsweise ein globales Konsumg\u00fcterunternehmen mit Dutzenden von Marken und regionalen Teams Engagement-Rollen, Berechtigungen und Daten zentral verwalten, w\u00e4hrend lokale Teams die entsprechenden Interaktionen durchf\u00fchren k\u00f6nnen. Wenn Lagerbest\u00e4nde, Verz\u00f6gerungen bei der Auftragsabwicklung oder Serviceunterbrechungen auftreten, kann das Engagement ohne manuelle Koordinierung \u00fcber unzusammenh\u00e4ngende Systeme hinweg angepasst werden.<\/p>\n

Bestehende Funktionen der SAP Emarsys-L\u00f6sung bleiben in der SAP Engagement Cloud verf\u00fcgbar. Kunden k\u00f6nnen die neuen Funktionen schrittweise \u00fcbernehmen, je nach ihren Priorit\u00e4ten und ihrer Bereitschaft. Die SAP Engagement Cloud, Enterprise Edition, wird ab dem 19. Februar verf\u00fcgbar sein und weitere Innovationen im Rahmen der SAP-Innovations-Roadmap bereitstellen.<\/p>\n

Besuchen Sie die\u00a0SAP-Nachrichtenzentrum<\/a>. Erhalten Sie SAP-Nachrichten \u00fcber\u00a0LinkedIn<\/a> und Bluesky<\/a>.<\/p>\n

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Bleiben Sie mit dem w\u00f6chentlichen Newsletter des SAP News Center auf dem Laufenden \u00fcber Neuigkeiten, Geschichten und Reportagen<\/p>\n<\/div>\n<\/div>\n

Medienkontakt:<\/strong>
Mallory Kuno, +1 (425) 239-9362,\u00a0mallory.kuno@sap.com<\/a>, ET
SAP-Presseraum<\/a>;\u00a0press@sap.com<\/a><\/p>\n

Dieses Dokument enth\u00e4lt zukunftsgerichtete Aussagen, d. h. Vorhersagen, Prognosen oder andere Aussagen \u00fcber zuk\u00fcnftige Ereignisse. Diese Aussagen beruhen auf aktuellen Erwartungen, Prognosen und Annahmen, die Risiken und Ungewissheiten unterliegen, die dazu f\u00fchren k\u00f6nnen, dass die tats\u00e4chlichen Ergebnisse und Resultate erheblich abweichen. Weitere Informationen zu diesen Risiken und Ungewissheiten finden Sie in den von uns bei der Securities and Exchange Commission eingereichten Unterlagen, insbesondere im Abschnitt Risikofaktoren des Jahresberichts 2024 der SAP auf Formular 20-F.
\u00a9 2026 SAP SE. Alle Rechte vorbehalten.
SAP und andere hier erw\u00e4hnte SAP-Produkte und -Dienstleistungen sowie die entsprechenden Logos sind Marken oder eingetragene Marken der SAP SE in Deutschland und anderen L\u00e4ndern. Bitte siehe https:\/\/www.sap.com\/copyright<\/a> f\u00fcr zus\u00e4tzliche Markeninformationen und -hinweise.<\/p>\n<\/p><\/div>\n

Quelle<\/a><\/p>","protected":false},"excerpt":{"rendered":"

WALLDORF - Die SAP SE (NYSE: SAP) gab heute bekannt, dass die L\u00f6sung SAP Emarsys in SAP Engagement Cloud umbenannt wurde und damit die Strategie der SAP widerspiegelt, Engagement zu einer zentralen Unternehmensfunktion im gesamten SAP-Portfolio zu machen. Personalisiertes, KI-gest\u00fctztes Engagement auf Basis der SAP Business Data Cloud SAP ist im Gartner\u00ae Magic Quadrant\u2122 f\u00fcr Personalisierung 2026 anerkannt [...]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"class_list":["post-1538","post","type-post","status-publish","format-standard","hentry","category-latest-news"],"yoast_head":"\nSAP Renames SAP Emarsys Solution to SAP Engagement Cloud, Advancing Its Enterprise Engagement Strategy - Wolf Jansen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wolfjansen.com\/de\/sap-renames-sap-emarsys-solution-to-sap-engagement-cloud-advancing-its-enterprise-engagement-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SAP Renames SAP Emarsys Solution to SAP Engagement Cloud, Advancing Its Enterprise Engagement Strategy - Wolf Jansen\" \/>\n<meta property=\"og:description\" content=\"WALLDORF \u2014 SAP SE (NYSE: SAP) today announced that the SAP Emarsys solution has been renamed to SAP Engagement Cloud reflecting SAP\u2019s strategy to make engagement a core enterprise capability across the SAP portfolio. 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